Diversify, Diversify, Diversify!!

We believe that diversification and a long-term perspective can help investors apply discipline to ride out the storms that will come. We don’t chase the hot trend, but we do stay diversified.

Research shows that the most important determinant of portfolio performance is asset class selection (94%), better known as diversification. The entire industry is spending their time, talent and treasure on the 6% of market timing and picking stocks versus spending time on what really matters (diversification). We work with advisors who want to focus on the 94% solution!!

“The only consistent superior performer is the market itself and the only way to capture the superior consistency is to invest in a properly diversified portfolio of index funds.”

-Rex Sinquefield, researcher